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Cookie Policy

Last updated: 15 December 2024

This Cookie Policy explains how Study Magic Star Pty Ltd ("we," "us," or "our") uses cookies and similar technologies when you visit our website at study-magicstar.com or use our services. This policy should be read together with our Privacy Policy.

By continuing to use our website, you consent to the use of cookies as described in this policy, unless you have disabled them as outlined below.

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They help websites remember information about your visit, such as your preferences and login status, which can make your next visit easier and the site more useful to you.

Types of Technologies We Use

  • Cookies: Small files stored on your device by websites
  • Web Beacons: Small graphics that track whether you've visited a particular web page
  • Pixels: Code that collects information about how you use our website
  • Local Storage: Technology that stores data locally on your device
  • Session Storage: Temporary storage that expires when you close your browser

Types of Cookies We Use

1. Essential Cookies

Purpose: These cookies are necessary for our website to function properly and cannot be disabled.

What they do:

  • Enable basic website functionality
  • Remember your login status
  • Maintain your session during your visit
  • Store items in your shopping cart
  • Enable security features

Legal basis: These cookies are necessary for the performance of our contract with you and to provide our services.

2. Performance and Analytics Cookies

Purpose: These cookies help us understand how visitors interact with our website by collecting anonymous information.

What they do:

  • Count the number of visitors to our website
  • Track which pages are most popular
  • Monitor website performance and speed
  • Identify technical issues
  • Help us improve our website design and content

Third-party services: Google Analytics, Hotjar

Legal basis: Your consent (you can opt out at any time)

3. Functional Cookies

Purpose: These cookies enhance the functionality of our website and personalise your experience.

What they do:

  • Remember your language and region preferences
  • Store your course progress and bookmarks
  • Remember form information you've entered
  • Personalise content based on your interests
  • Enable live chat functionality

Legal basis: Your consent and legitimate interest in providing you with improved services

4. Marketing and Advertising Cookies

Purpose: These cookies are used to deliver relevant advertisements and track the effectiveness of our marketing campaigns.

What they do:

  • Show you relevant advertisements on other websites
  • Limit the number of times you see the same advertisement
  • Measure the effectiveness of advertising campaigns
  • Track conversions from advertisements
  • Build a profile of your interests

Third-party services: Google Ads, Facebook Pixel, LinkedIn Insight Tag

Legal basis: Your explicit consent (you can opt out at any time)

Detailed Cookie Information

First-Party Cookies (Set by Study Magic Star)

session_id

Type: Essential

Duration: Session (expires when browser closes)

Purpose: Maintains your session and login status

user_preferences

Type: Functional

Duration: 1 year

Purpose: Remembers your language and display preferences

cookie_consent

Type: Essential

Duration: 1 year

Purpose: Records your cookie consent choices

course_progress

Type: Functional

Duration: 6 months

Purpose: Saves your course progress and bookmarks

Third-Party Cookies

Google Analytics (_ga, _ga_*, _gid)

Type: Analytics

Duration: Up to 2 years

Purpose: Website analytics and performance monitoring

More info: Google Privacy Policy

Google Ads (_gcl_au, _gcl_aw)

Type: Marketing

Duration: 90 days

Purpose: Conversion tracking and remarketing

More info: Google Privacy Policy

Facebook Pixel (_fbp, fr)

Type: Marketing

Duration: 90 days

Purpose: Social media advertising and analytics

More info: Facebook Privacy Policy

Managing Your Cookie Preferences

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept All: Consent to all types of cookies
  • Necessary Only: Only allow essential cookies
  • Custom Settings: Choose which categories of cookies to allow

Browser Settings

You can also control cookies through your browser settings. Here's how to manage cookies in popular browsers:

Google Chrome

  1. Click the three dots menu → Settings
  2. Click "Privacy and security" → "Cookies and other site data"
  3. Choose your preferred cookie settings
  4. Manage exceptions for specific sites

Mozilla Firefox

  1. Click the menu button → Options/Preferences
  2. Select "Privacy & Security"
  3. Under "Cookies and Site Data," choose your settings
  4. Click "Manage Data" to view and delete specific cookies

Safari

  1. Safari menu → Preferences
  2. Click the "Privacy" tab
  3. Choose your cookie blocking preferences
  4. Click "Manage Website Data" to view and delete cookies

Microsoft Edge

  1. Click the three dots menu → Settings
  2. Click "Cookies and site permissions"
  3. Choose "Cookies and site data"
  4. Adjust your cookie preferences

Third-Party Opt-Out Tools

You can also opt out of certain third-party cookies using these tools:

  • Google Ad Settings: adssettings.google.com
  • Facebook Ad Preferences: facebook.com/ads/preferences
  • Network Advertising Initiative: networkadvertising.org/choices
  • Digital Advertising Alliance: aboutads.info/choices

Mobile Device Settings

iOS Devices

  1. Go to Settings → Safari
  2. Scroll down to "Privacy & Security"
  3. Adjust "Block All Cookies" settings
  4. Clear existing cookies under "Clear History and Website Data"

Android Devices

  1. Open Chrome browser
  2. Tap the three dots menu → Settings
  3. Tap "Site settings" → "Cookies"
  4. Choose your preferred cookie settings

Impact of Disabling Cookies

While you can disable cookies, please note that doing so may affect your experience on our website:

If You Disable Essential Cookies:

  • You may not be able to log in to your account
  • Shopping cart functionality may not work
  • Security features may be compromised
  • Course progress may not be saved

If You Disable Functional Cookies:

  • You'll need to reset your preferences each visit
  • Language and region settings won't be remembered
  • Personalised content won't be available
  • Some interactive features may not function

If You Disable Analytics Cookies:

  • We can't improve our website based on usage data
  • We can't identify and fix technical issues as effectively
  • Performance optimisation may be limited

If You Disable Marketing Cookies:

  • You may see less relevant advertisements
  • You may see the same advertisements repeatedly
  • We can't measure advertising effectiveness
  • Remarketing campaigns won't work

Data Protection and Security

How We Protect Cookie Data

  • Encryption: Cookie data is transmitted securely using SSL/TLS encryption
  • Limited Access: Only authorised personnel have access to cookie data
  • Regular Audits: We regularly review our cookie usage and security measures
  • Data Minimisation: We only collect cookie data that's necessary for specific purposes

International Data Transfers

Some of our third-party cookie providers may transfer your data internationally. We ensure adequate protection through:

  • Standard contractual clauses
  • Adequacy decisions by privacy authorities
  • Certification under recognised privacy frameworks

Legal Basis for Cookie Use

Under Australian Privacy Law

  • Essential cookies: Used based on our legitimate interest in providing services
  • Functional cookies: Based on legitimate interest and your implied consent
  • Analytics cookies: Require your explicit consent
  • Marketing cookies: Require your explicit consent

Under GDPR (where applicable)

  • Essential cookies: Legal basis of necessity for contract performance
  • Other cookies: Require explicit consent under Article 6(1)(a)

Updates to This Policy

We may update this Cookie Policy from time to time to reflect:

  • Changes in our cookie usage
  • New technologies we implement
  • Changes in applicable laws
  • Updates to third-party services

When we make significant changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Notify you via our website or email
  • Request renewed consent where required by law

Frequently Asked Questions

Are cookies safe?

Yes, cookies are generally safe. They're just text files and cannot run programs or carry viruses. However, they can be used to track your browsing habits, which is why we ask for your consent.

Can I use your website without cookies?

You can browse our website with only essential cookies enabled, but some functionality will be limited. For the best experience, we recommend allowing functional cookies as well.

How often should I clear my cookies?

This depends on your privacy preferences. Some people clear cookies regularly for privacy reasons, while others prefer to keep them for convenience. Most cookies have expiration dates and will delete themselves automatically.

Can I change my cookie preferences later?

Yes, you can change your cookie preferences at any time by accessing the cookie settings through the link in our website footer or by contacting us directly.

Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Data Protection Officer

Study Magic Star Pty Ltd

Level 12, 456 Collins Street
Melbourne VIC 3000
Australia

Phone: +61 3 8555 1234

Email: [email protected]

Hours: Monday-Friday, 9:00 AM - 5:00 PM AEST

Manage Your Cookie Preferences

You can update your cookie preferences at any time by clicking the button below:

Study Magic Star

Australia's premier online English education platform, helping thousands of students achieve their language learning goals since 2015.

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Contact Info

Level 12, 456 Collins Street
Melbourne VIC 3000, Australia

+61 3 8555 1234

[email protected]

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